|
|
| |
| |
Below are some of the speakers you can expect to see at Box Basics 2007.
Speakers listed in alphabetical order of first name.
|
|
Andy Owen, Andy Owen & Associates, UK
Andy is a senior figure in the International communications industry,
specifically in the area of direct marketing, in which he has worked for over 24
years.
Andy Owen & Associates is his own International direct marketing consultancy
with offices in 4 continents, including the Middle East. He regularly presents
conferences, seminars, workshops and training sessions on all aspects of
contemporary direct marketing all over the world and travels over 100,000 miles
a year in this respect.
He works for the DMA and the Institute Of Direct Marketing in the U.K. and
writes a monthly feature on Copywriting called Copycat for the Chartered
Institute Of Marketing. He also speaks regularly for the International
Advertising Association.
His lively, passionate and hugely entertaining presentations are always very
popular. His recent shows in Cape Town, Moscow, Bucharest, Dubai and Slovenia,
were all sell-outs. The Dubai show attracted 520 delegates. His recent shows at
The IDMF in London, were standing room only…
Andy is a highly respected contributor to several International marketing and
advertising publications, including Admap, Marketing Week, Gulf Marketing
Review, Direct Response, Direct Marketing Week, Direct Marketing International,
Precision Marketing, AdAsia and Adline.
He is the author of a groundbreaking new DVD on Copywriting, called
“How To Write Copy That Really Sells”
Visit
www.andyowen.co.uk and
www.copywritingthatsells.com
for further information.
|
 |
Antony Lawrence, Group Director of Marketing,
Jumeirah, UAE
Antony Lawrence joined Jumeirah in September 2005 in the capacity of Group
Director of Marketing. An art college graduate of St Martin’s School of Art,
London, Antony started his career in advertising. He moved on to roles in
branding of luxury hotels and then went out to set up his own design and
communication company River Design, London.
Antony has brought a lot of energy and creativity to Jumeirah. His experience
working on both sides of the business gives him a clear idea of what is
achievable & how much it needs to cost. His track record and ability to generate
fresh ideas have proven to be an asset to his department right from his onset.
Outside work Antony continues to pursue his passion for photography, art and
water colour painting. He is an enthusiastic sailor and tennis player. Antony
loves to push himself and cannot resist any challenge that comes his way. This
very quality compels him & his team to ‘Stay Different’.
|
 |
Chris Savage, Chief Executive, Ogilvy Public
Relations Worldwide, Australia
Christopher Savage is Chief Executive of Australia’s largest PR group - Ogilvy
Public Relations Worldwide - and founding partner in specialist Ogilvy PR
financial communication firm, Savage & Partners. He also serves as Managing
Director, Diversified Companies for Australia’s largest communication group, STW
(formerly Singleton Group).
Chris is one of Asia Pacific’s leading public relations experts.
Previously Vice Chairman/Asia Pacific of the world’s largest PR firm, and Chief
Executive of that firm’s Australian operations for five years, Chris has
counselled senior management in every aspect of crisis, corporate and financial
communication, across most major industries and in most countries in the region.
In his role as CEO of Ogilvy PR Australia, Chris manages six specialist PR
firms, each a leader in their area of specialisation, covering employee,
Government Relations and Public Affairs, financial, technology, consumer and
healthcare communication. His STW role sees him manage 35 diversified
communication firms in design, research, multicultural, public relations,
strategy, and brand activation communication.
|
 |
Chris
Staples, Founding Partner & Co-Creative Director, Rethink, Canada
Chris Staples is one of Canada’s leading creative thinkers—and proof that great
work can come from the most unlikely places. Chris has spent his entire career
in Western Canada. In 1990 he moved to Vancouver and quickly became creative
director of Palmer Jarvis DDB, helping lead that agency to three Agency of the
Year titles in five years.
In 1999, Chris started Rethink with two partners. The agency has grown to 70
people in the years since, and has been named Canada’s agency of the year twice.
Over the past 10 years, Chris has been named the number one creative director in
the country five times.
Chris has won a slew a national and international awards, and has served as a
judge at Cannes (twice), the Clios (twice), the One Show, the Andys and the
Communication Arts Annual.
|
 |
Ed Jones, Regional Creative Director, Saatchi
& Saatchi , UAE
Ed has worked with Saatchi & Saatchi since 1982. He has been a member of Saatchi
& Saatchi’s European Creative Board since 1999, and was recently appointed to
the Publicis Groupe’s Worldwide P&G Creative Council.
Until 1990, he worked in the agency’s flagship office in London.
Having originally gone to Saudi Arabia on a 14-day assignment to lead the
(successful) pitch for Saudi American Bank, he helped establish the agency in
Saudi Arabia in 1990 and later moved to Dubai, opening the office there in 1993.
From 1990 to 1997 he was Regional Creative Director (and subsequently also
Chairman) of the network of agencies in the Middle East, from Pakistan to Egypt.
Following his first spell in Dubai he was, from 1997 to 2000, Regional Creative
Director of the network’s agencies in Central & Eastern Europe, based in
Budapest. In 2000, Saatchi & Saatchi Hungary won the “Golden Hammer” as Creative
Agency Of The Year in the region.
From this, he returned to London as one of the Creative Directors of Saatchi &
Saatchi Worldwide working directly with Bob Isherwood as a member of his network
Ideas team. During this time, he worked on ‘Social Work’, a widely and
well-reviewed 280-page book examining the innovative creative techniques and
cultural impact of advertising ideas produced by Saatchi & Saatchi for social
causes worldwide. In 2001, he transferred to Geneva as Creative Director of our
agency in Switzerland. He returned to Dubai in 2004.
Ed grew up in Edinburgh, Scotland. He has an MA in Philosophy from the
University of Edinburgh, and, before entering advertising, worked as an actor,
as a professional musician, as a journalist on UK national newspapers and
magazines, and as a Russian interpreter in the oil pipeline construction
business in Nigeria.
A copywriter by background, he has worked with clients in almost all categories
of business and has also won creative awards from Cannes, D&AD, One Show, New
York Art Directors’, Clio, Mobius, Campaign, Epica, LIAA, Loeries and MidSummer,
and countless local competitions.
The latest being to accept the trophy for Agency Of The Year MENA 2007 from the
Dubai Lynx Awards (organized by Cannes Lions) on behalf of the Saatchi & Saatchi
Dubai team, cementing the agency’s reputation as the most creative in the
region. |
|
|
|
Top |
|
|
|
 |
Elliot Polak, Founder & CEO, Text Appeal, UK
Elliot Polak is the Founder and CEO of the global advertising adaptation network
Text Appeal (www.textappeal.com).
Based in London with 400 copywriters around the world, Text Appeal clients
include Allianz, Gap, Nokia, P&G, Siemens, Sony and Starbucks.
Elliot has been referred to as "among the most creative individuals in business"
by The Marketer – a magazine of the UK Chartered Institute of Marketing. His
articles have been published in magazines such as Admap and The
Internationalist. He is also is a regular speaker at industry venues such as the
IAA Global Marketing Forum and the American Association of National Advertisers
(ANA).
|
|
 |
Hervé C. de Clerck, Founder & Dream leader,
AdForum.com, Switzerland
Hervé founded AdForum in 1999 as a Global Information and Resource Site for the
Advertising Industry.
Hervé has spent 15 years in the Advertising industry: lately in the Havas Group,
he was member of the strategic committee and served as international director of
Havas Intermediation, an advertising & media services company, CEO of IP France,
a major media sales house. Previously, he was Vice President of Benton & Bowles
Inc. (now Leo Burnett), CEO of B&B France and Managing Director of Synapse, a
consumer research company.
He founded (1974) and still controls the Maesina group, management consultants
specialized in the marketing & advertising sector.
Hervé has also 10 years experience as an advertiser in the consumer goods
industry, as Managing Director, COO of Lesieur, the French competitor of Procter
& Gamble and Unilever. He started his career as Brand Manager at
Colgate-Palmolive France.
Hervé, French, graduated from ISC in Paris and completed the International
Senior Management Program at the Harvard Business School, Boston.
He is married to Christine, who is also his business partner; they are based in
Switzerland, but spend most of their time in planes, world-commuting. They have
two married daughters with six grand children living in Paris and New-York. |
|
|
|
|
Top |
|
|
 |
Ian Ewart, Head of Global Advertising,
Barclays Wealth, UK
Ian Ewart is currently Head of Marketing & Communications at Barclays Wealth,
having joined in February 2006. Previously he was a member of the Group Private
Banking Executive Committee and the Global Head of Marketing & Communications,
HSBC Group Private Banking and was responsible for the rebranding of the private
bank in January 2004. He joined from Union Bancaire Privée SA where he was a
member of general management and Head of UBP Group Strategic Marketing. He is a
graduate of Warwick University, UK and Wesleyan University, USA. He is a guest
lecturer at a variety of business schools on themes in Marketing. |
|
|
|
|
Top |
|
|
|
|
 |
Philippe Vogeleer, Chief Strategy Officer / Secretary
General – Jordan Telecom Group / Orange Jordan
“The Orange Journey”
Mr. Vogeleer is Chief Strategy Officer and Secretary General of Jordan Telecom
Group. He joined Jordan Telecom Group in March 2006. Prior to that, he has
notably been working as General Counsel and Head of the Program Office for the
Open Seamless Alliance™, an alliance coordinating the activities of the fixed
and mobile affiliates of France Telecom and their partners in the field of
international wholesale and retail products and services. He also worked as Head
of Regulatory Affairs for Mobistar, the Belgian subsidiary of France Telecom.
Prior to joining France Telecom, he worked as Manager for Deloitte & Touche
Tohmatsu International, where he provided consulting services to various media
and telecommunications companies. Mr. Vogeleer is trained in Management from
Insead (France) and Stirling University (Scotland), and in Law from King’s
College London (England), KUL (Belgium), Universita di Padova (Italy), and UCL
(Belgium). |
|
|
|
|
|
Top |
|
|
|
 |
Steve McCartt, General Manager, Emaar Jordan
- Emaar Properties PJSC
Steve McCartt leverages on his multi-disciplinary expertise in providing
comprehensive real estate solutions to identify growth opportunities in Jordan
and build Emaar’s project portfolio in the country. With over 22 years of
experience, Steve has proven skills in real estate development, asset
management, acquisition, lease negotiations, financial modeling, sales
strategizing and implementation.
Steve’s accomplishments include developing business parks, retail centers, urban
and suburban mixed-use developments and corporate campuses of more than 1
million sq ft. He has established third-party client services groups with staff
across five US cities and implemented the strategic real estate plan for two
bank mergers apart from negotiating over 350 commercial lease, acquisition and
disposition transactions. He has provided on-site and long-term real estate
planning for McDonald’s Corporation, Fleet Bank, Wells Fargo and GMAC, among
others.
Steve was previously Principal with Pilot Global, San Francisco; and earlier
served as Vice-President/Partner with Gensler in the US and Asia; Development
Manager with Cushman and Wakefield of California; Development Director of PacTel
Properties and President of US Allied Development, San Francisco.
A graduate in Arts from the University of the Pacific, Stockton, he holds a
Masters in Architecture with Specialization in Real Estate from the University
of California, Berkeley. He is a member of Urban Land Institute and CoreNet. |
|
|
|
|
Top |
|
 |
Tim Keiningham, Senior Vice President, Ipsos Loyalty, Canada & Lerzan Aksoy
Assistant Professor of Marketing, Koç University, Turkey
Timothy L. Keiningham is senior vice president and head of consulting at Ipsos
Loyalty. He is author of several management books and numerous scientific
papers. His most recent book, Loyalty Myths (with Vavra, Aksoy, and Wallard),
2005 by John Wiley and Sons, poses the fallacies of most of the conventional
wisdom surrounding customer loyalty. He is co-editor of the book, Customer
Lifetime Value (with Aksoy and Bejou), 2006 by Haworth Press. Tim’s article,
“Return on Quality: Making Service Quality Financially Accountable,” (with
Roland Rust and Anthony Zahorik) was selected as one of the “Top 20” marketing
science papers written within the past 25 years by INFORMS Society for Marketing
Science. He has received best paper awards from the Journal of Marketing,
Journal of Service Research, Managing Service Quality, and has received the
Citations of Excellence “Top 50” award (top 50 management papers of
approximately 20,000 papers reviewed) for 2005 from Emerald Management Reviews.
Tim also received the 2006 best reviewer award from the Journal of Service
Research. His articles have appeared in such publications as Journal of
Marketing, Marketing Science, Sloan Management Review, Journal of Service
Research, Journal of Relationship Marketing, Interfaces, Marketing Management,
Managing Service Quality, and Journal of Retail Banking. He serves on the
editorial review board of Journal of Marketing, Journal of Service Research and
Journal of Relationship Marketing
Lerzan Aksoy is assistant professor of marketing at Koç University in Istanbul,
Turkey. She co-author of the book Loyalty Myths (with Keiningham, Vavra, and
Wallard), 2005 by John Wiley and Sons, and is co-editor of the book, Customer
Lifetime Value (with Keiningham and Bejou), 2006 by Haworth Press. The article
“The Brand-Customer Connection,” (with Timothy L. Keiningham, Tiffany
Perkins-Munn and Terry G. Vavra) was selected by Emerald Management Reviews as
one of the top 50 management articles of 2005, from among 20,000 articles
reviewed by that organization in that year. Her article, “Does Customer
Satisfaction Lead to Profitability?: The Mediating Role of Share-of-Wallet,” was
a finalist for best paper in Managing Service Quality. In addition, her article
“Should Recommendation Agents think Like People” is finalist for best paper 2006
in the Journal of Service Research. Another paper that she coauthored was
selected “Outstanding Paper 2007” in Managing Service Quality. She was recently
awarded the “Werner Von Siemens Excellence in Science and Innovation 2007”
award. Her articles have been accepted for publication in such journals as
Journal of Marketing, Marketing Science, Sloan Management Review, Journal of
Service Research, Journal of Relationship Marketing, International Journal of
Service Industry Management, Managing Service Quality, and Marketing Management.
She serves on the editorial review board of Journal of Service Research,
International Journal of Service Industry Management, Journal of Relationship
Marketing, and is an ad hoc reviewer for Journal of Marketing. |
|
|
| |
Top |
|
 |
Mr. Philippe Guyon, Group Brand Director, Zain
Philippe is graduated from the London Business School and from the Hautes Etudes
Commerciales in Paris. His previous experiences include TV (for RTL) and
Branding and Communications as a promotion director for the NRJ group (Radio,
TV, Mobile Virtual Network Operator).
He joined Celtel (part of the Zain group) in 2001 where he launched and managed
the most successful pan-african Brand (in 14 countries). He is French and lives
in Amsterdam. |
|
|
| |
Top |
|
 |
Mohamed K. Alayyan CEO & Publisher
Succeeding in a cluttered market
Mohamed Alayyan is the publisher and CEO of Al Ghad newspaper; Jordan’s most
independent Arabic daily newspaper.
Mohamed entered the media industry in 1998, when he established Al Waseet weekly
classifed newspaper in Jordan. The publication’s weekly circulation exceeds a
whopping two hundred thousand copies, and a leading reach of two million readers
on a weekly basis. Mohamed established Al Faridah Specialized Printing, which
publishes Layalina, JO, Ahlan and Teen World magazines. Mohamed is also a board
member in Al Kawn for Advertisements & Media, which launched the first
independent radio station Fann FM. He also serves as chairman in several media
companies, including outdoor media.
Recently, Mohamed has established the first independent terrestrial and
satellite, free to air channel in Jordan. ATV, scheduled to start airing soon.
Mohamed is a member of the International Advertising Association (IAA), the
Young Presidents Organization (YPO), The Young Entrepreneurs Association (YEA),
and the Yound Arab Leaders(YAL). He is also a former board member of INJAZ for
the Creation of Economic Opportunities For Jordanian Youth. Recently, he has
been appointed by royal decree into the National Agenda Steering Committee. |
|
|
