Frequently Asked Questions:

• How is IAA different from other organizations?
  
  The International Advertising Association was founded in 1938 to champion responsible marketing communications. Over time, the IAA has become the advocate for consumer and advertiser free choice. No other Association is as inclusive of all the disciplines involved in brand building, nor has an organization which is global in scale yet has grass roots representation in 96 countries.
   

• What is the IAA role today?
  
  The IAA works for the freedom of companies to compete through responsible commercial speech, and it fights for consumer choice made possible by commercial speech which informs, inspires and empowers individuals to raise their sights and reach for the life they want.
   

• What are IAA's priorities?
  
  Today, the International Advertising Association believes brand building communications is a force which can contribute meaning and values necessary and useful to individuals as they choose how to live their lives and shape their social and economic relationships.
   

• What is IAA?
  
  The International Advertising Association is a one-of-a-kind strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications - from advertisers to media companies to agencies to direct marketing firms - as well as individual practitioners.
   

•  Who are the members of IAA?